Achieving B Corp Certification is a huge milestone. It represents a commitment to using business as a force for good, but the work doesn’t stop there. By consistently communicating your B Corp message you can keep the momentum going and maximise your impact.

Here are 5 ways to get your B Corp message out:

1. Create an impact report

All B Corps must publish an annual report during the two-year period between certifications. But this is not just a regulatory requirement – it can be a powerful storytelling tool. 

This annual report presents an opportunity to communicate your ongoing commitment to positive change, showcasing your progress, challenges and future goals. It’s also a key part of maintaining transparency with your stakeholders and community. 

To make your report more engaging, weave in stories and data that highlight the tangible impact your company has on people and the planet.

Read more about the power of impact reports here.

An impact report can be so much more than just a PDF. Watch our Sustainability Strategist and Senior Creative  talk about using an impact report as part of a wider communications toolkit below.

2. Develop a consistent communications strategy

A consistent communications strategy is essential for reinforcing your B Corp identity. Clearly define your values and ensure they are consistently communicated across all channels—from your website to social media to customer interactions.

This strategy not only helps build credibility and trust but also ensures that your message reaches the right audience. Consider creating a messaging framework your team can use to maintain consistency across different platforms and touchpoints. The more aligned your messaging is with your B Corp values, the stronger your brand will become.

3. Connect with your audience

Rather than trying to be everywhere, focus your efforts on the platforms where your target audience is most engaged. Tailor your content to these platforms, whether it’s thought leadership articles on Linkedin or visual storytelling on Instagram that showcase your sustainability efforts. 

Don’t underestimate the power of engaging with your audience. Encouraging conversations, responding to comments, and creating a sense of community can build lasting brand advocates. 

4. Integrate B Corp values into every campaign

Your B Corp status should be reflected in every aspect of your communications – not just in an announcement. Showcase your commitment by integrating B Corp values into your campaigns through content marketing, PR efforts or social media.

Instead of just telling your audience you’re B Corp Certified, show them. Share real-life examples of your sustainability practices, employee engagement initiatives, or community projects. Use storytelling to create an emotional connection with your audience and bring your impact to life.

Last year we partnered with The Marmalade Trust, an incredible Bristol-based charity dedicated to raising awareness of loneliness and helping people make new friendships. Together we launched a campaign on Random Acts of Kindness Day. Check it out below.

5. Make It Visual

Visual content is a powerful way to communicate your B Corp message. It can simplify complex ideas, capture attention quickly and build a stronger connection with your audience. Consider creating short videos that take your audience behind the scenes of your operations, show behind-the-scenes processes or explain key sustainability efforts.

Check out the video below we posted announcing our B Corp ‘Best For The World’ status.