Pact Group

The brief

Pact asked us to redefine their brand and create a new website and hero video that would clearly communicate their mission, vision, and ESG targets, setting a confident tone for their next phase of growth.

The challenge

In a sustainability space that looks and sounds the same, Pact risked blending into the background. Their focus on retail, especially within fashion, meant Pact Reuse also needed to stand out while aligning more closely with the visual codes of the sector. 

Our challenge was to create a distinct, credible, and digital presence that demonstrated purpose with proof and positioned Pact as the trusted partner for retailers serious about reuse.

The approach

We repositioned Pact as the bold, credible leader in reuse, delivering a refreshed brand identity inspired by the world of fashion, and a digital experience that made their purpose visible, their presence felt, and their ambition undeniable. 

Drawing on insights from stakeholder workshops and research, we identified how their reuse model delivers bottom-line efficiencies while putting clients on the frontline of credible climate action, and this became central to the narrative.

The results

A confident new identity and digital presence that:

• Makes Pact’s purpose visible and ambition undeniable.
• Cuts through in the retail sector with fashion-inspired design.
• Positions Pact as the leader in reuse, driving both climate action and commercial return.