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Mindful AI Manifesto

1. Mindful AI Manifesto

As creative storytellers, we understand we have a great responsibility with AI. This manifesto outlines our intentions on how we use AI to enhance our work. This is an evolving pledge that will be updated and shared as technology continues to adapt. Our AI working team meets regularly to keep us on top of developments and hold us accountable for our usage of AI. 

1.1 Overview

We see AI as a tool that supports us in being more efficient and effective, to allow for even more creativity and credibility, whilst maintaining our commitment to sustainability and social responsibility. 

1.2 Human Interaction at the Core:

AI is here to support our creativity by helping with tasks that give us more time for our ideas. We will always have a human at the helm, overseeing and checking any work AI produces, ensuring it aligns with our clients’ needs so it enhances, not compromises, the talent we bring to each project.

1.3 Protecting Our Brand Guardianship:

We understand that our clients expect nothing less than accuracy and authenticity. All AI-generated content undergoes strict quality control to maintain the highest creative standards, ensuring every word resonates, feels human and is true to your brand story.

1.4 Accountability Through Oversight:

Everyone in our team is accountable for making it known if AI has been used by an approver. They verify the integrity of claims, data, and facts, ensuring everything we communicate is as credible as it is compelling.

1.5 Security and Privacy in Every Step:

Our clients’ data security is paramount. We do not use confidential company or personal information so that we can stay secure when AI is integrated into our processes. 

  • If we have a breach, we’ll be transparent and look to rectify.

1.6 Ongoing Training and Education:

We’re committed to continuous learning with a ‘Mindful AI’ working team. Our team meets quarterly, monitors and shares policy changes and use cases and updates the wider team with AI training, allowing us to stay informed on new technologies, best practices, and ethical standards.

1.7 Ethical, Inclusive Content Creation:

As in any work we produce, ethics guide our approach to AI. We oversee and approve any AI-generated content to ensure that it upholds our collective agency’s values and avoids any form of bias, discrimination, or offence. Our approach to AI is aligned with our mission to create positive, sustainable change.

1.8 Environmental considerations:

Our dedication to working sustainably applies to our consideration of AI tools. We aim to use tools with the least environmental impact wherever possible and keep updated with industry news and developments to monitor best practices for sustainable AI.

1.9 Transparency in AI Usage:

In keeping with our commitment to honesty, we’ll always disclose how AI has been used in our work whenever a client asks. By doing so, we build trust and understanding around the role AI plays in bringing their stories to life. 

We are committed to using AI as a force for good. We will never intentionally or unintentionally use AI in a way that causes harm or deception. 

Our Mindful AI Manifesto reflects the Ethical Agency Alliance and Enviral’s belief that technology should empower us to be better storytellers. It should help us create meaningful connections and drive change without losing the human touch at the heart of every message. With AI, we’re not replacing talent—we’re amplifying it to shape a brighter, more sustainable future.