Belmont Estate
Inspiring a reconnection with nature
Belmont Estate asked us to make them a leading brand in the regenerative revolution. From brand evolution to messaging to thought leadership and advertising, we used a range of tactical communications to make them stand out as a nationally known leader in the industry.
The brief
Nestled deep in the Somerset countryside, Belmont Estate needed a brand evolution and communications toolkit to unite their wide range of products and services, from outdoor education programmes and regenerative farming, to corporate partnerships and biodiversity. We needed to consolidate and communicate that this isn’t a traditional country estate, this is a regenerative pioneer pioneering a nature and education offering.
The challenge
How do we help position Belmont as a leading example of a commercially viable biodiversity business, driven by the joint goals of habitat restoration and commercial sustainability, underpinned by BE’s values of Regeneration, Restoration and Reconnection? With lots of stakeholders, we needed to balance climate and conservation with heritage, creativity and thought leadership.
The approach
The closer to nature we are the more we will protect it. The Closer to Nature concept is built to give everyone and anyone access to nature and the everyday life at Belmont. We built a single-minded Brand and Communications strategy with a web rebuild that included a series of story-driven content pieces and campaigns that brought the world of Belmont to life and positioned them and their team as thought-leaders within their space.
Interactive Vision Document
We started by helping Belmont build an interactive vision document. Through an engaging vision document combining video, easy navigation, and an introduction to the brand, we were able to get local stakeholders on board with the Belmont Vision while engaging early corporate partners. Our audience-first content brought together perspectives and interests in a creative and credible way, which could be repurposed for internal communications and social-first content.
Website redesign, photography and content
We led the development of the updated Belmont website through a brand-first approach, working with their team to consolidate their messaging and visual identity. We then brought their vision to life through designing an interactive website including video, photography, copywriting, thought leadership and interactive stories to share their regenerative practices online. When this was built we advertised on LinkedIn and Google, which helped us analyse data to produce a creative campaign and always on ad funnel.
Brand Campaign and Social Cutdowns
The closer we are to nature, the more we will protect it. This core belief has led all our creative work with the Belmont Estate, showcasing the hands-on nature restoration in a way that engages and encourages everyone, of all ages and backgrounds to come to Belmont or get involved in rewilding and nature conservation. Our campaign was built in a social first way to push different social advertisement needs.
Launching the Watercress Farm Wetlands Project
From the initial concept of helping the local community understand Belmont Estate’s rewetting vision to documenting the journey with corporate partners and tracking the return of species to North Somerset, we are Belmont’s trusted partner. Through credible, creative, and consistent storytelling, we drive their results forward.
Biodiversity Net Gain Conversion assets
As one of the first commercial players, Belmont launched their high-quality BNG offering in January 2024. We supported them with a strategy to sell these to different commercial players – helping them with thought leadership blog content, a campaign concept, communication strategy and asset production ahead of advertising on LinkedIn and Google to drive memberships and BNG / Nature credit sales.
“Enviral has played a key role in our sustainability journey. They created compelling work resulting in remarkable outcomes for our brands. With Enviral by our side, we have enhanced the identity of our brand”
Gil Martin, Director of Estates and Natural Capital, Belmont