Climate KIC
A vision for a just, climate-resilient, beautiful and sustainable future.
Enviral repositioned Climate KIC with a future-focused brand identity, to establish an independent, community-driven leader in place-based transformation—enhancing its appeal to stakeholders, employees, and target audiences.
The brief
Climate KIC approached us to create a brand positioning and visual brand identity that would enable a future-focused and defined transition for employees, stakeholders, and target audiences.
Elevate Climate KIC as an independent, community-focused orchestrator of place-based transformations with a distinctive progressive and positive voice and as set it appeal as an attractive workplace.
The challenge
Climate KIC works on complex, large-scale projects with multiple stakeholders, sub-brands, and partnered initiatives. Enviral needed to create an overarching platform that considered Climate KIC’s complexity without becoming complicated.
The approach
We looked to the scale and complexity of nature to help convey a sense of progress and magnitude. Our approach to photography stretched the macro, meso and micro to bring out the similarities we see in nature at all scales. We took inspiration from the fractal patterns we see in nature to create a new logo and flexible graphic system, allowing us to have a range of dynamic executions. We brought people front and centre to the brand to bring focus to the communities that are creating change globally.