Dash Water
Driving the wonky revolution
As a challenger FMCG brand, Dash needed to raise awareness of their sustainability story while building and scaling their e-commerce presence from the ground up. Enviral worked with Dash Water to bring their “wonky but wonderful” purpose to life through a full-funnel marketing strategy.
The challenge
How can we raise awareness of these wonky saviours and their purpose, whilst establishing and scaling ecommerce?
The brief
As a new brand, Dash Water needed to break into and establish itself in a competitive FMCG market, whilst setting up and establishing if direct sales online would be possible. They wanted to achieve growth, whilst focusing on branded storytelling to communicate their wonky mission.
This led to Enviral helping Dash Water with e-commerce and website UX consultancy, film, photography, animation, copywriting, translation and digital advertisement.
The approach
We created a series of advertising funnels and targeted content that told their wonky story and utilised documentary-style video, animation, and social-first user-generated content. As part of these, we produced a three-part documentary-style series that told their brand story, along with a series of vision animations that shone a spotlight on food waste and celebrated the journey of their ingredients from seed to shelf.
The results
We were able to scale Dash Water with a 700% increase in revenue year on year.
This was reinvested into their purpose-driven communications to share their sustainability story far and wide, resulting in over £200,000 from direct e-commerce sales in just a single quarter due to our joined up strategy.
The brand became known in the category for their authentic and high growth approach to D2C online marketing, which led to a number of brand partnerships, investment opportunities, grocery placements and influencer engagements.
“Enviral has gone above and beyond with a part of the brand we struggled to communicate transparently”
Alex Wright, Founder, Dash Water