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Ecologi

Sustainability shouldn’t be unsustainable

We partnered with Ecologi to create a brand campaign that speaks directly to their audience: sustainability professionals. The campaign highlights the impossible balancing act they face daily and positions Ecologi as a trusted partner who gets them and empowers them to lead climate action with confidence.

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The brief

Ecologi wanted a disruptive brand campaign that spoke to sustainability professionals by reflecting the true complexities of their jobs in 2025. It needed to show that Ecologi understands its clients’ challenges better than anyone else and establish the brand as a trusted partner driving meaningful change. 

The challenge

Working in sustainability is tough. People working in this sector find themselves balancing business objectives with emissions targets, navigating between greenwashing and greenhushing, acting as the lone sustainability voice within their organisation.

We needed to show this audience that Ecologi sees, understands, and supports them, at a time when policy rollbacks, oil investments, and industry fragility make their work harder than ever.

The approach

We created a campaign with a clear rallying cry: Sustainability Shouldn’t be Unsustainable. 

By playing back insights about the reality of working in sustainability, we proved to our audience that Ecologi truly gets them. 

  • Script: We wrote a powerful speech that captures the emotional reality of sustainability professionals, their passion for the mission, and the impossibility of the everyday.
  • Creative Direction: Shot in black and white to emphasise the weight of the role, the film transitions into colour with evocative imagery that reminds audiences why the work matters.
  • Social-first strategy: Designed for maximum impact on LinkedIn and other digital channels, the content was disruptive, authentic, and crafted to make sustainability professionals feel truly seen.
BTS of campaign, people working with cameras BTS on Ecologi campaign, Hair and Make-up

The results


The campaign resonated strongly with Ecologi’s audience, with the hero video sparking conversation and engagement among sustainability professionals on LinkedIn. Through bold, empathetic storytelling, Ecologi was positioned as a trusted partner who truly understands the pressures of the role. Supported by proofpoints and a 30s cut down video to extend reach and drive leads, the campaign not only built brand fame but also strengthened trust, showing sustainability leaders that with Ecologi by their side, the “best job in the world” can feel less impossible and more impactful.

“This is our fifth year working with Enviral at Ecologi, and over that time we’ve explored a variety of creative formats. What consistently stands out is their ability to harness emotional storytelling – it’s been the key to our success, from the George the Poet campaign to this year’s Sustainability Shouldn’t Be Unsustainable. This latest campaign has already exceeded our initial KPIs, just two weeks from launch, reaching our ideal audience, achieving organic virality, and generating great press coverage, with early signs of trending on Google Trends. Enviral’s creativity and insight continue to deliver meaningful impact for us.” 

Crista Buznea, Head of Sustainability Marketing, Ecologi