Skip to content

Krystal

New category codes for web hosting

Disrupting a visually conservative category through building an impactful sustainability identity, strategy and communications rollout.

Services

Krystal Web Hosting, Out of Home/OOH, Advert

The brief

 

The world of web hosting is very homogenous, almost generic. We were briefed to create a new brand identity and platform to show off the uniqueness of Krystal’s web hosting offering, creating a new canvas for their brand communications and activations to be housed.

Krystal campaign, iphone mock-up with social asset Krystal campaign, iphone mock-up with social asset
Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration Krystal, solar punk style illustration

The challenge 

How do we stand out and show our ethical ways of business in an industry that isn’t known for sustainability without confusing our audiences and prioritising the performance of Krystal’s service?

Krystal campaign, macbook mock-up with rebranded landing page Krystal campaign, lightbox mock-up with rebranded imagery

The approach

We built a visionary, trustworthy, and transparent brand that felt aligned with the founder and organisations innovative brand values while bringing in wit, energy, and an ambitiously positive vision for our future. We then rolled this out through website, digital, out-of-home, WeTransfer advertisement and event sponsorship.

Krystal campaign, macbook mock-up with rebranded landing page Krystal new brand GIF showing event instalment at Blue Earth Summit
Krystal Web Hosting, Out of Home/OOH, Advert Krystal Web Hosting, Out of Home/OOH, Advert

“It’s not often I’m impressed, but the team at Enviral kept on delivering the goods and impressed me consistently. Kudos to an outstanding result.”

Simon Blackler, CEO, Krystal