Blue Ventures
Transform Bottom Trawling Coalition
We worked with Transform Bottom Trawling Coalition to unite its diverse network under a bold new brand identity—amplifying the voices of small-scale fishers, driving urgent policy change, and positioning the coalition as the global leader in transforming bottom trawling ahead of the United Nations Ocean Conference.
The brief
To unite the Transform Bottom Trawling Coalition’s diverse network under a single, recognisable brand identity and messaging strategy – amplifying the voices of fishing communities, driving urgent policy change, and positioning the coalition as the global leader in transforming bottom trawling.
The challenge
With less than three months before the United Nations Ocean Conference (UNOC), we faced the complex task of balancing the needs and priorities of a diverse group of stakeholders – small-scale fisher organisations, small and large environmental NGOs, campaigners, and researchers.
To meet this challenge, Transform Bottom Trawling Coalition needed a unified brand and messaging strategy that could clearly communicate the devastating impacts of bottom trawling, amplify the leadership and resilience of small-scale fishers, and drive urgent action at every level – from local communities to world leaders – in time for UNOC.
Our approach
We carried out a brand audit to redefine the coalition’s purpose, mission, values, and unique positioning as the global leader uniting fishing communities against bottom trawling. This was followed by the creation of a new messaging framework built around clear content pillars and urgent calls to action. We then developed a refreshed visual identity to increase brand recognition and cohesion across all coalition communications. To support the rebrand launch at UNOC, we delivered a strategic communications plan, manifesto animation, and pitch deck to rally stakeholders and decision-makers.
It’s been a whirlwind working with the Enviral team on this project – in the best possible way. They are fizzing with ideas and creativity, whilst being assured in their expertise and skill. What the team has helped us produce will have a monumental impact on our ability to advocate with small-scale fishers against the most destructive form of industrial fishing.
Rosie Hancock-Pook, Head of Global Communications, TBT