Skip to content

Good Energy, Meet The Generators

Meet the generators, powering Britain

Telling the stories of smallholder generators powering Britain through the wind, rain and sun. With over ten episodes, we refined a consistent narrative structure that preserves the human, quirky essence of both the generators and Good Energy.

Services

Profile photo of hydropower site, for a storytelling campaign for Good Energy Solar power on roof from a Good Energy renewable resource supplier Person walking on a wind turbine for Good Energy campaign People walking in nature for a Good Energy campaign Wildflower meadow for Good Energy storytelling campaign Wind turbine for Good Energy storytelling campaign

The brief

Good Energy’s unique energy offering stems from the 1500+ generators producing power from some of the most remote places in the UK and selling it back to Good Energy to serve their customers 100% renewable energy. This story had never been successfully told and was a confusing concept for their customers – until we created a series of people led stories called Meet The Generators.

Person outside home for Good Energy storytelling campaign Hills with wind turbine in the distance for Good Energy storytelling campaign
Person walking on dirt track for Good Energy storytelling campaign Renewable energy for Good Energy storytelling campaign Sign for local Coop for Good Energy storytelling campaign

The challenge

With generators up and down the country, we needed to tell the stories of generators in a non-technical, engaging way to enable customers to understand what they are investing in when choosing Good Energy as their provider.

Through a social first doco-style approach we continue to shine a light on the independent businesses, non-profits and local communities spread all over Britain that are all doing their bit to make the world a cleaner, greener place.

The series was launched with a trip down to Devon to meet one of Good Energy’s longest-running partners, Matthew Oxenham who produces electricity through hydro.

The approach

A video series, repurposed into social first digital advertisement content. Through a well-thought-out interview that lets the story flow and then ties it back to Good Energy and their contribution to cleaning up UK energy, we created a docu-style video series that is personal and engaging. With the episodes now into double figures, we refined the narrative structure so that there was consistency without losing the quirky and human tale at the heart of each one.

We take imagery when we’re out in the field which we then build into graphic digital adverts as well as use as original ‘stock’ content for wider Good Energy communications, providing human-led stories in all communications.

These episodes continue to be the best-performing content in Good Energy’s digital advertising funnel, as well as showing the real people that make the renewable revolution in the UK so interesting and strong.